Folia

Folia

2022

Branding & Strategy, Website

FOLIA is a cultural association that organizes some of the main festive events in Arcos de Valdevez, such as Carnival and the São João Festivals. In addition, it promotes other cultural activities to highlight local traditions.

This re-branding was inspired by the vibrant festivities organized by FOLIA and the rich colors that characterize them. This fresh visual identity reflects the dynamic spirit of the association and its commitment to celebrating the cultural heritage of Arcos de Valdevez.

Art direction
Rui P. Aguiam (@rpaguiam)

Design
Rui P. Aguiam (@rpaguiam), Ismael Branco (@ismael_branco) & Marta Luz (@martaluz04)

Voice and Copy
Andreia Fernandes (@andreialexf)

Logo Animation
Maria Vaz (@zavyworld)

Video Edit
Círculo Perfeito (@_circuloperfeito)

Video Footage of Festas Nª Srª da Lapa/Recontro de Valdevez
Sombra Chinesa (@sombrachinesa)

Remaining video footage
Diogo Costa (@djcvideography) & Miguel Lobo (@miguellobofoto)