Folia
2022
Branding & Strategy, Website
FOLIA is a cultural association that organizes some of the main festive events in Arcos de Valdevez, such as Carnival and the São João Festivals. In addition, it promotes other cultural activities to highlight local traditions.
This re-branding was inspired by the vibrant festivities organized by FOLIA and the rich colors that characterize them. This fresh visual identity reflects the dynamic spirit of the association and its commitment to celebrating the cultural heritage of Arcos de Valdevez.
Art direction
Serifa
Design
Rui P. Aguiam (@rpaguiam)